We Believe Skincare is Not Just a Trend, but a Necessity Leave a comment

Be good to your skin. You’ll wear it every day for the rest of your life.

-Renee Rouleau

Skincare is on the rise. There has been a notable boom in the sale of skincare products over the past year, and Pakistan’s cosmetics and skincare industry, valued at Rs. 150 million in 2017 and growing every day, has seen this increase as well.

Lately, more and more makeup and skin experts have been highlighting the importance of healthy skin and creating awareness regarding the necessity of skincare, for both women and men. This newfound awareness has been apparent in skincare product sales globally, and has now begun to show in Pakistan as well.

In Pakistan, the trend towards skincare was amplified when the COVID-19 lockdown situation nearly wiped out the need for going out and wearing makeup, and girls and women all over the country turned towards taking care of their skin instead. They became more aware of how crucial it is to have a skincare routine, and to keep your skin healthy, especially since the constant use of face masks can cause skin problems. Consumers in Pakistan, therefore, started to invest more in skincare products, and also became more wary of using cheap makeup products, or copies of high-end makeup products, which are known to be harmful to the skin.

Also, as more and more women join the workforce in Pakistan, their disposable income and consumption power rises, and they are able to spend money on authentic high-end skincare products.

At MHK Glam, we firmly believe that investing in your skin is crucial, as it is only if you have healthy skin that you can achieve a flawless makeup look, and glow from within. We therefore make it a priority to stock the best, original skincare products from all the biggest luxury skincare brands, such as Clinique, Clarins, Benefit, Boots, Christian Dior, Estee Lauder, Farsali, The Ordinary, and Glam Glow. We have men’s skincare products as well. MHK Glam is the solution for anyone looking for authentic skincare products online in Pakistan. We prioritize providing luxury for your skin.